dv168091aSome people argue that diverse teams deliver better performance (Thomson Reuters 2014, Deloitte 2011, McKinsey & Company 2012), while others believe that working with homogeneous members allows the team to coordinate well that will lead to optimal results (Mannix and Neale 2005, McCain et al. 1983). Both arguments need to be considered carefully. What does exactly this diversity mean? How does this diversity occur? What are the challenges that diverse team will face? How does diversity benefit the team’s performance? What is the role of the leader in diverse team?

Diversity

Diversity here means difference not only limited to race and gender, but also culture, experience, style, generation, discipline, religion, social status, motivation, intelligence, abilities, perception and even personality. Every human was born with one unique identity that differ them from others,  2004_new_york_minute_003even for twins that look exactly the same may have different personalities.

Culture plays important roles in shaping people behaviour and personality. Despite of its limitations on bringing potential for stereotyping and the simplicity of model that may not truly accommodates the complexity of culture (Hanna 2005), Hofstede’s 6 cultural dimensions can still be used properly as a tool to compare the cultures and values between countries (Hofstede 2014).

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Culture in one country will be different from other countries. For example, according to Hofstede survey, Indonesia as my home country scored 78 out of 100 in terms of power distance which is much higher than United Kingdom (UK) and United States (US) whose scores only 35 and 40 respectively. This suggests that there are more unequal rights between power holders and non-power holders, the rich is very rich while the poor is very poor and power is more centralised in Indonesia. The significant difference is also seen in individualism vs. collectivism scores between the three countries. Indonesia scored very low (14 out of 100), while UK and US produce contrast results which are 89 and 91 respectively. What do these numbers tell you? They indicate that most people in Indonesia are more concerned about their society where they are living in instead of their individual interests, while people in UK and US who perceived liberty and justice for all people are more individualistic. I need to remind you once again that this is a generalisation which perhaps leads to a stereotyping for certain individuals that might not applicable to them. However, these differences in culture may bring different behaviour and personality. For instance, most employees in Indonesia will more likely expect to be told what to do by their managers due to high gap in power. However, their relationship between their colleagues might be stronger than employees in UK and US because they will go for gathering together outside the work.

The Challenges

Perhaps you also realise by now that this cultural differences will be a challenge for diverse team. Imagine that employees from Indonesia which tends to help each other due to their collectivism culture needs to work with US employees who think about their individual success, what is the team going to be? A catastrophe I bet. Indonesian will think that US are so mean that they do not want to help them, while American will think that Indonesian are not capable to do the job. ConflictAnother example for cultural differences that can bring an obstacle for diverse team is different perception of time which could not be clearly explained by the simplicity of Hofstede’s cultural dimensions model. People in India perceived time in a polychronic manner where the meeting time is flexible, while British who values time think the time is fixed in monochronic. It means when Indian scheduled a meeting at 10 am in the morning, they may come at 11 and think of it as common and not consider it as late, however British who are already waiting for the meeting at exactly 10 am will consider it rude.

I also have experienced the difficulty in diverse team while pursuing my Master of Business Administration at CULC. As the only one student from Indonesia in my class that consists of people from multicultural backgrounds such as India, Nigeria, Thailand, Belgium, China and Pakistan, I found it hard at the beginning to communicate with these people due to our different language level of understanding. I also confront challenges in my previous job as an audit analyst where I need to get in touch with other people from other departments that sometimes come from different disciplines which have different perception regarding the importance of information system and lead to a poor coordination. At home, I also find out that talking and understanding people from different generation is not easy. MisunderstandingElder people sometimes have different perceptions for certain things and more experiences than us and they will more likely to teach and guide us, but younger generation most of the times do not agree with them and conflict is inevitable.

Benefit of Diversity

Although diverse team confront many challenges where coordination is weak and conflict is more likely to happen (Mannix and Neale 2005, McCain et al. 1983), it is not impossible to develop better performance with diverse team as evidenced by Thomson Reuters (2014). According to Thomson Reuters (2014), gender diversity increased sales revenue for approximately $599.1 million, diversity can increase economic performance by as much as 2.2 times for profitability and 2 times stock valuation, companies with the highest rate of racial diversity brought in nearly 15 times more sales revenue than those in the lowest level, companies that embrace diversity have higher customer loyalty and companies that rank in the top quartile of executive-board diversity outperform those at the bottom by more than 53% in return of equity. Leading company such as JP Morgan Chase that embraces diversity and has two women executives and two women in Board’s members ranked in a second place according to S&P ratings in 2012 (Calvert Investments 2013) in which at the same time they also ranked number 4 for the world’s biggest companies in terms of its sales, profits, assets and market value (Forbes 2012). The evidence is clear that diverse team can bring competitive advantage to the company. Diverse team also brings more sustainable innovation and creativity because different ideas might be generated from different people.

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Role of Leader

Role of leader in diverse team is highly required to ensure that the team works effectively. Leaders should be able to give clear direction to its team so that they understand what the team needs to achieve. They also need to utilise the power of diversity in creating innovation and creativity while at the same time shift the potential conflict into collaboration. As leaders, they need to acknowledge that there are differences between people and they need to respect those differences and bring the best out of them. Moreover, they need to understand that each person might have different motivation, therefore there is a need of effective communication with their team in order to gain broader picture of what motivates them. Only after gaining these information regarding their differences and motivation, the leaders can then decide the right tasks to be delegated to each members of the team and provide appropriate rewards or incentives for each individual. Leaders are also role models for their subordinates. Therefore, they have to show them their best attitudes towards diversity, respecting each person culture, ideas and perception. Most importantly, leaders should never judge their team members by their cultural stereotype.

You want to be a leader in diverse team? Then, stop judging a person by its cover!

References:

Calvert Investments (2013) Examining the Cracks in the Ceiling: A Survey of Corporate Diversity Practices of the S&P 100 – March 2013 [online] available from <http://www.calvert.com/nrc/literature/documents/BR10063.pdf&gt; [15 June 2014]

Deloitte (2011) Only Skin Deep? Re-examining the Business Case for Diversity [online] available from <http://www.deloitte.com/assets/Dcom-Australia/Local%20Assets/Documents/Services/Consulting/ Human%20Capital/Diversity/Deloitte_Only_skin_deep_12_September_2011.pdf> [15 June 2014]

Forbes (2012) The World’s Biggest Companies [online] available from <http://www.forbes.com/sites/scottdecarlo/2012/04/18/the-worlds-biggest-companies/&gt; [15 June 2014]

Hanna, M.E. (2005) Hofstede’s Cultural Dimensions: The Basics and The Criticisms [online] MS. Applied Psychology Thesis. Clemson University. available from <http://ioresearch.net/file_download/29&gt; [15 June 2014]

Hofstede (2014) National Culture Dimensions [online] available from <http://geert-hofstede.com/dimensions.html&gt; [15 June 2014]

Mannix, E. and Neale, M.A. (2005) ‘What Differences Make a Difference? The Promise and Reality of Diverse Teams in Organizations’ Psychological Science in the Public Interest [online] 6 (2), 31-55. available from <http://www.jstor.org/discover/10.2307/40062326?uid=2&uid=4&sid=21104149880387&gt; [15 June 2014]

McCain et al. (1983) ‘The Effects of Departmental Demography on Turnover: The Case of a University’ The Academy of Management Journal. 26, 626-641

McKinsey & Company (2012) Women Matter: An Asian Perspective [online] available from <http://www.mckinsey.com/search.aspx?q=women+matter%3A+an+asian+perspective&gt; [15 June 2014]

Thomson Reuters (2014) The Power of Us: Our Diversity and Inclusion Commitment [online] available from <http://thomsonreuters.com/corporate/about-us/diversity-inclusion/power-of-us-2014.pdf&gt; [15 June 2014]